The burning question is, what do customers really want from your brand? Here is a complete checklist to answer that and improve your customer experience along the way.
1. Customers Expect Genuine Communication
Businesses usually have standard procedures on how to communicate with customers, among other things. There is nothing wrong with this approach.
That said, it’s best to balance between following strict procedures and talking to your customers like a friend. The right mix will create a tremendous effect on your customer care because customers treasure genuine communication.
The bulk of your customer support comes from product feedback. You should always expect issues no matter how great your product or service is
When they do, go above and beyond in addressing customer concerns. Communicate with your customers like you would with a friend in need. Forget about standard procedures to solve their problems. Make your customers feel valued by the brand and not just another cog in the profit machine.
Personalization isn't limited to providing after-sales service. It is also a continuous effort to make customers feel loved by crafting experiences tailored to their personalities throughout the entire customer journey.
One way to improve your customer care quality is to train your support executives in solving complaints and addressing various customer care situations. You should also consider investing in social listening tools to leverage customer insights to boost customer care performance.
Who doesn’t love surprises? Your customers certainly do.
A surprise gift or a handwritten note in the delivery makes a huge difference. People always remember the small gestures you do that make you more than just a brand. You won’t earn millions overnight but you’ll have a customer for life.
Now, when is the right time to give surprises?
Holidays, birthdays, and anniversaries are great occasions to surprise your customers. You can also take a page from Kleenex’s book by making good use of your customer’s social media activity.
Lucidya is a must-have tool for brands that want to revamp their customer care performance with real-time, in-depth audience insights. Many successful agencies have used Lucidya’s social listening tool to empower their customer care and tenfold their performance.
Now is the best time for your brand to do the same.
Lucidya is an AI-powered social media listening tool that empowers companies with in-depth, never-before-seen customer insights. Lucidya’s best-in-class text analysis engine also provides powerful sentiment analysis for conversations in English and all Arabic dialects including Najdi, Hijazi, Levantine, and many more.