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5 Things to Look for in a Social Media Influencer


A great way to promote your brand is to work with social media influencers. Social media influencers have become a hot commodity in today's world. With more than 2 billion users on different platforms, social media influencers can reach large audiences and help you reach your own required number of audience. The question is: How do you choose a social media influencer? Here are 5 things to look for when choosing an influencer to work with. 

1. Audience

A good way to get an idea of your influencer’s audience is by checking the following:

  • What's the size of their audience?
  • Who are they reaching?
  • What does their audience look like?

It’s important that your chosen influencer have a large number of followers but what you have to check past the size of their audience is to see where they have the largest following. Another thing you need to make sure is to know what interests their followers have and how engaged they seem to be with posts from your influencer. If the audience is not interested in campaigns and products your company is providing then that is not the right influencer for your brand. 

A great way to find this out is by checking out some of their most popular posts. This will give you a good idea of what kinds of content your audience is publishing and how their public is reacting to it. 

2. Engagement Rate

The engagement rate is the percentage of people who have interacted with your influencer's content. The higher this number is, the more likely it is that your campaign will be successful.

You can measure an influencer's engagement rate in a number of ways. For example, you could count up all their likes and comments on Facebook posts and divide them by the total number of followers they have; or you could look at how many people shared or commented on one of their Instagram posts out of everyone who saw it; or maybe even calculate how many retweets one tweet received out of those who saw it.

3. Reach

Reach is the number of people who have seen your influencer's content. It's a combination of their number of followers and the engagement rate for that content.

Reach is important because it allows you to compare influencers based on how many people are likely to see their posts and ultimately, how many people they can reach with your campaign.

4. Quality content

Quality content is important for your campaign. If you’re paying an influencer to promote a product, you want them to share their honest opinions and not just give a positive review. This can help you build trust with customers who are looking for an unbiased opinion before buying.

Another reason quality content is important is because the influencer will be more likely to share the post on their own social media channels if they think it’s good enough. In fact, 78% of people say they would be more likely to engage with a brand if they saw that other influential individuals had posted about it. People may also pay more attention to the post if they know that others have already shared it or liked it on Instagram or Facebook.

5. Reliability

The most important thing to look for when searching for a social media influencer is reliability. You want to find someone who can deliver on time, with the quality and creativity that you expect. The best way to determine this is by looking at their previous work and seeing if they have a history of good performance. If they have been reliable in the past, chances are they will be reliable in the future as well.

Now that you know the key factors to help you choose the right influencer for your campaign, define your campaign goals, allowing you to match the right influencer with the right campaign.


Influencer marketing is a great way to get your brand in front of new audiences and potential customers. But, it’s important that you choose wisely when selecting an influencer for your campaign—especially if it’s something as critical as product placement! The above five key factors will help ensure that any influencer selected will produce high-quality content that aligns with your brand message.