The question is, how do you achieve good? Here are five easy ways to do so.
5 Easy Ways to Improve Your Brand's Customer Care
1. Make It Easy for Customers to Give Feedback
An easy way to improve customer care is to make it simple for customers to leave feedback.
You can do this by including a contact form on your website. Enabling direct messages via social media is another quick way of getting genuine feedback. You can also create dedicated social media handles designed solely to address customers, like Nike:
This is where real human support and personalization matters. Personalization is the key to building customer’s trust and engagement. It gives them the vibe of being taken care of and not just someone filling up your balance sheet.
A little bit of human touch now does wonders to your customer care.
It doesn’t hurt to include a handwritten thank you note in your parcel. Similarly, it’s good to call up your customers once in a while to ask them how they’re doing.
“Personalized marketing and advertising is not about sales. It’s about building a relationship with the customer.” – Julian Hillebrand
Offline customer care still works. It keeps everyone grounded and it’s a refreshing change of pace from the digital world.
Improve Your Customer Care Results with Lucidya
Lucidya is a must-have tool for brands that want to revamp their customer care performance with real-time, in-depth audience insights. Many successful agencies have used Lucidya’s social listening tool to empower their customer care and tenfold their performance.
Now is the best time for your brand to do the same.
Lucidya is an AI-powered social media listening tool that empowers companies with in-depth, never-before-seen customer insights. Lucidya’s best-in-class text analysis engine also provides powerful sentiment analysis for conversations in English and all Arabic dialects including Najdi, Hijazi, Levantine, and many more.