Facebook is one of the most important and fastest-growing social networks, with nearly 1.6 billion active users per month, which many companies and brands are using as the main marketing platform.
It has been proven that in order to build an effective community that is interested in your services & products, you should focus on building marketing strategies that are focused on a clear set of metrics. In this article we listed the 1st part of those metrics:
Quickly responding to public inquiries and problems eliminates their escalation and spreading. Quickly containing the situation will definitely affect the reputation of your brand in a very positive way. Recently, this metric has become important, where 67% of online consumers using social networks to send their queries for brands. Also keep in mind that this metric is visible “in green” to everyone on your page, and it shows your willingness to help people and quickly responding to their questions.
Things that can help you improve this rate:
Although many marketers overestimate page likes (fans), it is still a very important metric as it shows how many people are interested in your brand’s products, services &/or content. Fan base also reduces the cost of sponsored advertising, and helps increasing your advertising reach.
Things that can help you improve this rate:
This metric primarily shows the level of audience’s interest in the content you write, based on their click-through rate on links you share. So to improve this ratio you can:
Higher interaction rates indicate that your posts are relevant to what audience wants. Good interaction can also lead to better external links views, which is an important factor for search engine optimization (Social Signals). You can increase this rate by:
What are the other metrics that we need to evaluate marketing activities on Facebook?
We will discuss more in the 2nd part soon.